Business as Usual

Interesting things can be done a number of ways or take a multitude of forms. If there were only one type of flower or bird, they would be boring. Useful, even essential, but dreadfully monotonous to only see one shape and color repeated endlessly wherever one looked, like grass. Playing a game that has only one outcome or way to progress is dull; the excitement of playing is in not knowing what will happen. Whether I win or lose, how we get to the end is novel each time — in a good game, anyway.

People talk about business as if it were interesting; there are entire TV channels and reams of magazines devoted to discussing business. The truth is that business is boring. Not in the sense of filling out forms or collecting data about productivity, although that is certainly tedious. People act as if there is some variability in business or there are novel discoveries waiting to be made in conducting business. While advertising and methods of payment have certainly changed over time, the business of selling is unchanged and unchangeable from ancient history into the future. All it consists of is getting more for something that what one paid. Whatever it is, from bikes to jewelry, clothes to food, babysitting to writing, every single action in business is determined by this simple, underlying principle: buy low, sell high. Whether it is goods or services, the only thing that matters is that I get paid more for something than what I paid to get it. There is no mystery, no novelty, nor any innovation here.

You knew this already. Everyone has heard "buy low, sell high" or that business must turn a profit. This is so commonplace that we don't talk about or recognize it; because it is so ubiquitous, it is trivial. The only thing interesting about this is the mystical, reverential attitude people have about "business". It places emphasis on a tool, the simple practice of conducting trade. Concurrently, this attitude extends to those who conduct it. The reason for pointing this out is simply to question the legitimacy of this worship of business and suggest that the attention paid to the subject would be better spent on other pursuits.